Branding - Locanda dell’Isola Comacina

Project Overview

I undertook a comprehensive branding project for a restaurant located on an enchanting Italian island near Lake Como. The primary objective was to create a captivating logo that encapsulated the island's natural beauty and cultural essence, ultimately enticing tourists. The project encompassed extensive research, brand development, and the creation of various marketing materials, including menu illustrations.

Key Points:

• Research Phase: To gain a deep understanding of the island's unique charm, I conducted thorough research into its history, culture, and scenic attributes. This involved studying local traditions, landmarks, and the picturesque landscapes surrounding the restaurant.
• Branding and Logo Design: Leveraging insights from the research phase, I crafted a brand identity that seamlessly blended the island's natural beauty and Italian heritage. The logo, a central element of this identity, featured elements such as serene lake views, traditional Italian motifs, and a color palette inspired by the island's lush surroundings.
• Menu Illustrations and Marketing Materials: The branding extended to the restaurant's menu and various marketing collateral. I created exquisite menu illustrations showcasing local ingredients and delicacies, reinforcing the restaurant's commitment to authentic Italian cuisine. Additionally, I designed promotional materials such as flyers and social media graphics to entice tourists and convey the island's allure.

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The newly designed logo and branding successfully conveyed the island's charm, attracting tourists and enhancing its reputation as a must-visit dining destination. Furthermore, the captivating menu illustrations and marketing materials contributed to a boost in sales, solidifying the restaurant's position as a beloved culinary gem on the Italian island near Lake Como.